The Philadelphia Eagles have teamed up with Finnish mobile-game developer Rovio to create cross-promotions involving the football team and the developer’s hit game Angry Birds. The below video has Eagle’s coach Andy Reid announcing the partnership in a fictional, animated world in which he is ripped and birds without appendages can tackle. Actually, considering how well the Eagles stopped their opponents from scoring last season, that still may be an improvement.
According to the Wall Street Journal, the promotion will see an Eagles version of Angry Birds being launched in the fall, and animations involving those perpetually irate birds being displayed on Lincoln Financial Field’s jumbotron:
“…if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one – an animation in which Angry Birds character ‘Big Brother Bird’ Terence knocks Manning over.”
On its face, this cross-promotion seems pretty silly. But considering how well Angry Birds toys, popsicles, and theme-park tickets sell, and the success of anything branded with the NFL, I am sure both sides will see lucrative results from the mashup.