Let’s face it: anything featuring San Francisco Giants’ pitcher Brian Wilson is going to be totally over the top, and this campaign video for recently elected Mayor of San Francisco, Ed Lee, is no exception. One of the advantages of running for office in a city such as San Francisco is that you have easy access to myriad celebrities and power players for endorsements. Ed Lee did not squander this opportunity, and reached out to a number of celebrities and high-level executives to appear in a campaign video for the November 2011 election.
The basis of the video is a remix of M.C. Hammer’s early-90’s hit “2 Legit 2 Quit”, which is set up by Mr. Hammer himself inspiring a group of brogamers (demographic-targeting!) with a slogan for the interim mayor’s election run. Personally, I am partial to “Fear the Moustache,” which appears on the t-shirts many of the participants are sporting.
Aside from M.C. Hammer, newly appointed Yahoo! CEO Marissa Mayer makes a cameo (and briefly shows off her moves), along with will.i.am of the Black Eyed Peas, the aforementioned Bearded Wonder (Wilson’s unofficial nickname I just came up with), former 49er Ronnie Lott, and Twitter co-founder Biz Stone. The video is pretty well done in spite of its absurdity, and I particularly enjoyed the quick cuts of Lee making it seem like he’s gesticulating to the beat.
Catch the video below. As you’ll see, much like with the Giants’ offense in their 2010 World Series run, Wilson totally ties the whole thing together: